feed 4 means Catch-up Radio
A recording of a radio show that first aired live (AOD class). Not in OpenRTB 2.5.
When to send it
Send 4 when the listener plays a recording of a radio program that was originally broadcast live, such as an on-demand replay of a morning show. AdCOM classes it as on-demand audio. The value is not in the OpenRTB 2.5 table.
Buyers treat catch-up radio as a radio audience with on-demand listening habits. It is confused with 2, the live broadcast of the same program, and with 3, since catch-up shows are often distributed through podcast feeds. The test is the content's origin: made for on-demand release is a podcast, aired live first is catch-up radio.
Example
{
"imp": [
{
"audio": {
"feed": 4
}
}
]
}Fields that carry it
Other values in feed types
| Value | Name |
|---|---|
1 | Music Streaming Service |
2 | FM/AM Broadcast |
3 | Podcast |
5 | Web Radio |
6 | Video Game |
7 | Text to Speech |
500+ | Vendor-specific codes |
The feed types list page explains the whole list and its common mistakes.