Audio.poddur
The total seconds buyers can fill in a dynamic audio ad pod, or in the dynamic portion of a hybrid pod. It covers the whole break, while the duration fields constrain each spot. Added in 2.6 and recommended.
Field facts
- Path
imp.audio.poddur- Object
- Audio
- Type
- integer
- Requirement
- Recommended
- Added
- OpenRTB 2.6-202204
- Spec section
- 3.2.8
How it is used
A 60 second podcast mid-roll with an Audio.maxseq of 3 can take two 30 second spots or three shorter ones, within the per-spot limits. Audio.mincpmpersec can price that time per second.
Example
Where the field sits in a payload, with everything else left out:
{
"id": "req-1",
"imp": [
{
"audio": {
"poddur": 60
}
}
]
}Common mistakes
- Using it for the length of a single spot, which is
Audio.maxduration.
Version history
Added in OpenRTB 2.6-202204, and present in the latest snapshot. The table shows how each version's spec text types the field.
| Versions | Type in the spec | Required | Deprecated |
|---|---|---|---|
| 2.6-202204 | Added in the first 2.6 release, published without a structured text archive; the 2.6-202210 republication is the first tagged text. | ||
| 2.6-202210 to 2.6-202606 | integer | Recommended | No |
Versioned rules that name this field
openrtb.2.6.imp.video_audio.pod_biddingOpenRTB 2.6 added pod-bidding controls for video and audio inventory.
Related fields
Other Audio fields
apibattrcompanionadcompaniontypedeliverydurfloorsextfeedmaxbitratemaxdurationmaxextendedmaxseqmimesminbitratemincpmpersecmindurationnvolpodidpodseqprotocolsrqddurssequenceslotinpodstartdelaystitched
For a walkthrough of the whole object, read Audio object guide.