playbackmethod 9 means Initiated by user pausing content, Sound off
Starts when the viewer pauses content, sound off. Added in AdCOM 1.0-202607.
When to send it
Send 9 when pausing the content triggers the ad and the ad stays silent. It was added in AdCOM 1.0-202607 alongside 8.
Pause formats are often silent, display-like units that use the new creative attributes for static visuals or limited motion, so 9 is the more common of the two pause methods. Buyers pair it with Video.plcmt 5. It is confused with 8 and with 11, the silent idle-triggered method used for screensaver ads.
Example
{
"imp": [
{
"video": {
"playbackmethod": [
9
]
}
}
]
}Fields that carry it
Other values in playback methods
| Value | Name |
|---|---|
1 | Initiates without any specific user interaction with Sound On |
2 | Initiates without any specific user interaction Sound Off by Default |
3 | Initiates on Click with Sound On |
4 | Initiates on Mouse-Over or cursor over with Sound On |
5 | Initiates on Entering Viewport or scrolling into view with Sound On |
6 | Initiates on Entering Viewport or scrolling into view with Sound Off by Default |
7 | Continuous Playback |
8 | Initiated by user pausing content, Sound on |
10 | Initiated by idling |
11 | Initiated by idling |
The playback methods list page explains the whole list and its common mistakes.