playbackmethod 10 means Initiated by idling
Starts when the device goes idle, for example into a screensaver, sound on. Added in AdCOM 1.0-202607.
When to send it
Send 10 when the ad starts because the device has been idle, typically as a screensaver comes on, and the ad plays with sound. It was added in AdCOM 1.0-202607 together with Video.plcmt 6 (Screensaver).
Audible screensaver ads are unusual, since nobody may be in the room, so buyers tend to treat 10 with caution. It is confused with 11 (silent) and with 8, which is triggered by a deliberate pause rather than by inactivity.
Example
{
"imp": [
{
"video": {
"playbackmethod": [
10
]
}
}
]
}Fields that carry it
Other values in playback methods
| Value | Name |
|---|---|
1 | Initiates without any specific user interaction with Sound On |
2 | Initiates without any specific user interaction Sound Off by Default |
3 | Initiates on Click with Sound On |
4 | Initiates on Mouse-Over or cursor over with Sound On |
5 | Initiates on Entering Viewport or scrolling into view with Sound On |
6 | Initiates on Entering Viewport or scrolling into view with Sound Off by Default |
7 | Continuous Playback |
8 | Initiated by user pausing content, Sound on |
9 | Initiated by user pausing content, Sound off |
11 | Initiated by idling |
The playback methods list page explains the whole list and its common mistakes.