playbackmethod 11 means Initiated by idling

Starts when the device goes idle, for example into a screensaver, sound off. Added in AdCOM 1.0-202607.

List: Playback MethodsValue 11

When to send it

Send 11 when a screensaver or other idle state starts the ad without sound. It was added in AdCOM 1.0-202607.

This is the expected method for most screensaver inventory, and buyers pair it with Video.plcmt 6. Because nobody asked to see the ad and the viewer may be away, buyers price it as ambient exposure. It is confused with 9, the silent pause method, and with 2, the generic muted autoplay value sellers used for screensavers before these values existed.

Example

{
  "imp": [
    {
      "video": {
        "playbackmethod": [
          11
        ]
      }
    }
  ]
}

Fields that carry it

imp.video.playbackmethod

Other values in playback methods

Value	Name
`1`	Initiates without any specific user interaction with Sound On
`2`	Initiates without any specific user interaction Sound Off by Default
`3`	Initiates on Click with Sound On
`4`	Initiates on Mouse-Over or cursor over with Sound On
`5`	Initiates on Entering Viewport or scrolling into view with Sound On
`6`	Initiates on Entering Viewport or scrolling into view with Sound Off by Default
`7`	Continuous Playback
`8`	Initiated by user pausing content, Sound on
`9`	Initiated by user pausing content, Sound off
`10`	Initiated by idling

The playback methods list page explains the whole list and its common mistakes.