playbackmethod 7 means Continuous Playback
The player keeps playing further media on its own until the viewer stops it. An AdCOM addition, not in OpenRTB 2.5.
When to send it
Send 7 when the ad plays inside a player that moves from one item to the next without the viewer acting: an autoplaying playlist, an up-next queue, or a generated stream that runs until the viewer stops it. The value is not in the OpenRTB 2.5 table; it comes from the AdCOM list.
Buyers use 7 to recognize sessions where the viewer chose to start watching at some point but did not choose the current item. Binge viewing of episodes on CTV is the common case. It is confused with 1: both start without interaction, but 7 tells the buyer that the content around the ad was queued automatically.
Example
{
"imp": [
{
"video": {
"playbackmethod": [
7
]
}
}
]
}Fields that carry it
Other values in playback methods
| Value | Name |
|---|---|
1 | Initiates without any specific user interaction with Sound On |
2 | Initiates without any specific user interaction Sound Off by Default |
3 | Initiates on Click with Sound On |
4 | Initiates on Mouse-Over or cursor over with Sound On |
5 | Initiates on Entering Viewport or scrolling into view with Sound On |
6 | Initiates on Entering Viewport or scrolling into view with Sound Off by Default |
8 | Initiated by user pausing content, Sound on |
9 | Initiated by user pausing content, Sound off |
10 | Initiated by idling |
11 | Initiated by idling |
The playback methods list page explains the whole list and its common mistakes.