playbackmethod 3 means Initiates on Click with Sound On
Click-to-play: the viewer starts playback deliberately, with sound on.
When to send it
Send 3 when the viewer must click or tap to start playback and the sound is on. It was Click-to-Play in OpenRTB 2.0 to 2.4, took its current wording in OpenRTB 2.5, and was not reworded in AdCOM 1.0-202607.
Buyers value 3 highly because the viewer made a deliberate choice to start the video, which is strong evidence of the intent Video.plcmt 1 asks for. It is confused with 4, where merely moving a pointer starts playback, and with 1 when a seller counts the click that started the content as a click on the ad. Describe how this ad's playback begins.
Example
{
"imp": [
{
"video": {
"playbackmethod": [
3
]
}
}
]
}Fields that carry it
Other values in playback methods
| Value | Name |
|---|---|
1 | Initiates without any specific user interaction with Sound On |
2 | Initiates without any specific user interaction Sound Off by Default |
4 | Initiates on Mouse-Over or cursor over with Sound On |
5 | Initiates on Entering Viewport or scrolling into view with Sound On |
6 | Initiates on Entering Viewport or scrolling into view with Sound Off by Default |
7 | Continuous Playback |
8 | Initiated by user pausing content, Sound on |
9 | Initiated by user pausing content, Sound off |
10 | Initiated by idling |
11 | Initiated by idling |
The playback methods list page explains the whole list and its common mistakes.