playbackmethod 6 means Initiates on Entering Viewport or scrolling into view with Sound Off by Default
Starts when the player enters the viewport, sound off. Added in OpenRTB 2.5; reworded in AdCOM 1.0-202607 to add scrolling into view.
When to send it
Send 6 when playback starts automatically and muted once the player enters the viewport. It is the typical method for outstream and article players. OpenRTB 2.5 added it as Initiates on Entering Viewport with Sound Off by Default, and AdCOM 1.0-202607 added the scrolling wording.
Buyers associate 6 with Video.plcmt 2 (Accompanying Content) or 4 (No Content/Standalone) and price it as outstream. A placement that sends 6 first and claims Video.plcmt 1 is a red flag in audits. It is confused with 2, which is muted but does not wait for visibility, and with 5.
Example
{
"imp": [
{
"video": {
"playbackmethod": [
6
]
}
}
]
}Fields that carry it
Other values in playback methods
| Value | Name |
|---|---|
1 | Initiates without any specific user interaction with Sound On |
2 | Initiates without any specific user interaction Sound Off by Default |
3 | Initiates on Click with Sound On |
4 | Initiates on Mouse-Over or cursor over with Sound On |
5 | Initiates on Entering Viewport or scrolling into view with Sound On |
7 | Continuous Playback |
8 | Initiated by user pausing content, Sound on |
9 | Initiated by user pausing content, Sound off |
10 | Initiated by idling |
11 | Initiated by idling |
The playback methods list page explains the whole list and its common mistakes.