playbackmethod 8 means Initiated by user pausing content, Sound on
Starts when the viewer pauses content, sound on. Added in AdCOM 1.0-202607.
When to send it
Send 8 when the ad starts because the viewer paused the content, and the ad plays with sound on. It was added in AdCOM 1.0-202607 together with Video.plcmt 5 (Pause) to describe pause ads on CTV and other streaming players.
Buyers expect 8 or 9 together with plcmt 5, and a mismatch between the two suggests a misconfigured placement. Audible pause ads are less common than silent ones, since a viewer who pauses often wants quiet. It is confused with 9 (sound off) and with 3, because pressing pause is a user action but not a request to watch an ad.
Example
{
"imp": [
{
"video": {
"playbackmethod": [
8
]
}
}
]
}Fields that carry it
Other values in playback methods
| Value | Name |
|---|---|
1 | Initiates without any specific user interaction with Sound On |
2 | Initiates without any specific user interaction Sound Off by Default |
3 | Initiates on Click with Sound On |
4 | Initiates on Mouse-Over or cursor over with Sound On |
5 | Initiates on Entering Viewport or scrolling into view with Sound On |
6 | Initiates on Entering Viewport or scrolling into view with Sound Off by Default |
7 | Continuous Playback |
9 | Initiated by user pausing content, Sound off |
10 | Initiated by idling |
11 | Initiated by idling |
The playback methods list page explains the whole list and its common mistakes.