Xandr loss reason codes
Xandr publishes the ${AUCTION_LOSS} codes it returns. The list is a subset of the OpenRTB table. Xandr does not publish a code at 500 or above.
Published codes
| Value | Name | Meaning |
|---|---|---|
1 | Internal Error | Xandr lists 1 as an internal error. |
3 | Invalid Bid Response | Xandr lists 3 as an invalid bid response. |
4 | Invalid Deal ID | The deal id did not match a deal Xandr knows. |
5 | Invalid Auction ID | The auction id did not match. |
6 | Invalid Advertiser Domain | adomain was missing or malformed. |
7 | Missing Markup | The markup was missing. |
8 | Missing Creative ID | The creative id was missing. |
9 | Missing Bid Price | The bid had no price. |
100 | Bid was Below Auction Floor | The bid was below the auction floor. |
101 | Bid was Below Deal Floor | The bid was below the deal floor. |
102 | Lost to Higher Bid | Another bid paid more. |
104 | Buyer Seat Blocked | The seat is blocked. |
200 | Creative Filtered - General; reason unknown | Xandr filtered the creative and did not say why. |
201 | Creative Filtered - Pending Processing by Exchange | The creative is still in review or transcoding. |
202 | Creative Filtered - Disapproved by Exchange | Xandr disapproved the creative. |
203 | Creative Filtered - Size Not Allowed | The size was not allowed. |
204 | Creative Filtered - Incorrect Creative Format | The format did not match the placement. |
205 | Creative Filtered - Advertiser Exclusions | The advertiser is excluded. |
207 | Creative Filtered - Not Secure | The creative was not secure. |
208 | Creative Filtered - Language Exclusions | The language is excluded. |
209 | Creative Filtered - Category Exclusions | The category is excluded. |
210 | Creative Filtered - Creative Attribute Exclusions | A creative attribute is excluded. |
213 | Creative Filtered - Not Allowed in PMP Deal | The creative is not allowed in the deal. Xandr's table uses the OpenRTB 2.5 wording for 213. |
Published in the Xandr loss reason codes. The OpenRTB list these sit beside is the loss reason code table.