Xandr RTB error 101: Bid was Below Deal Floor
What Xandr says
The bid was below the deal floor.
Xandr reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Xandr RTB error 101 is this code.
What was checked
Xandr accepted the response and lost it on price, a deal, or a seat block. OpenRTB groups 100 through 104 as auction economics.
What to change
Bid at or above the deal floor.
The same number in OpenRTB
OpenRTB loss reason 101 is Bid was Below Deal Floor. Xandr publishes this integer with that meaning.