Xandr RTB error 204: Creative Filtered - Incorrect Creative Format
What Xandr says
The format did not match the placement.
Xandr reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Xandr RTB error 204 is this code.
What was checked
Xandr accepted the bid and rejected the creative. OpenRTB groups 200 through 215 as creative policy: size, format, security, category, attributes, or the app being promoted.
What to change
Send the format Xandr requested.
The same number in OpenRTB
OpenRTB loss reason 204 is Creative Filtered - Incorrect Creative Format. Xandr publishes this integer with that meaning.
Related
- All Xandr loss reason codes
- The OpenRTB loss reason table
- Xandr loss reason codes
- Xandr RTB error 202: Creative Filtered - Disapproved by Exchange
- Xandr RTB error 203: Creative Filtered - Size Not Allowed
- Xandr RTB error 205: Creative Filtered - Advertiser Exclusions
- Xandr RTB error 207: Creative Filtered - Not Secure