Xandr RTB error 104: Buyer Seat Blocked
What Xandr says
The seat is blocked.
Xandr reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Xandr RTB error 104 is this code.
What was checked
Xandr accepted the response and lost it on price, a deal, or a seat block. OpenRTB groups 100 through 104 as auction economics.
What to change
Another seat is the way through this publisher.
The same number in OpenRTB
OpenRTB loss reason 104 is Buyer Seat Blocked. Xandr publishes this integer with that meaning.