Xandr RTB error 6: Invalid Advertiser Domain

XandrExpanded via ${AUCTION_LOSS} in lurl

What Xandr says

adomain was missing or malformed.

Xandr reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Xandr RTB error 6 is this code.

What was checked

Xandr rejected the bid before price comparison. OpenRTB groups 1 through 10 as a response the exchange could not use: a bad id, missing markup, a missing price, or a domain it will not accept.

What to change

Send adomain as a hostname.

The same number in OpenRTB

OpenRTB loss reason 6 is Invalid Advertiser Domain. Xandr publishes this integer with that meaning.

Related