Loss reason 100: Bid was Below Auction Floor

What it means

The bid did not clear bidfloor for the impression.

The exchange reports this code by expanding the ${AUCTION_LOSS} macro in the bid's loss notice URL (lurl). A bidder that does not set lurl never sees it, and never learns why it lost.

What to do about it

The bid was valid and lost on price or eligibility: below a floor, outbid, beaten by a deal, or seat-blocked. The response side is fine; the lever is bidding strategy. Log AUCTION_MIN_TO_WIN wherever the exchange expands it, and check floors and deal terms in the request before pricing.

Related

• The full loss reason table
• ${AUCTION_MIN_TO_WIN}: the price-discovery companion macro
• Loss reason 9: Missing Bid Price
• Loss reason 10: Missing Minimum Creative Approval Data
• Loss reason 101: Bid was Below Deal Floor
• Loss reason 102: Lost to Higher Bid