Digital Turbine RTB error 100: Bid Below Auction Floor
What Digital Turbine says
Digital Turbine maps Below the Floor Price to lurl 100.
Digital Turbine reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Digital Turbine RTB error 100 is this code.
What was checked
Digital Turbine uses this OpenRTB number. The exchange compared bid.price with imp.bidfloor. The floor's currency is imp.bidfloorcur, which defaults to USD. A currency listed in the request cur array does not set the floor currency.
What to change
Bid at or above the floor, or skip the impression.
The same number in OpenRTB
OpenRTB loss reason 100 is Bid was Below Auction Floor. Digital Turbine publishes this integer with that meaning.