Digital Turbine RTB error 7: Missing Markup
What Digital Turbine says
The markup was missing.
Digital Turbine reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Digital Turbine RTB error 7 is this code.
What was checked
Digital Turbine rejected the bid before price comparison. OpenRTB groups 1 through 10 as a response the exchange could not use: a bad id, missing markup, a missing price, or a domain it will not accept.
What to change
Put the creative on adm.
The same number in OpenRTB
OpenRTB loss reason 7 is Missing Markup. Digital Turbine publishes this integer with that meaning.
Related
- All Digital Turbine loss reason codes
- The OpenRTB loss reason table
- Digital Turbine bid loss notifications
- Digital Turbine RTB error 3: Invalid Bid Response
- Digital Turbine RTB error 6: Invalid Advertiser Domain
- Digital Turbine RTB error 9: Missing Bid Price
- Digital Turbine RTB error 100: Bid Below Auction Floor