Digital Turbine RTB error 102: Lost to Higher Bid
What Digital Turbine says
Digital Turbine maps Lost on Price to lurl 102.
Digital Turbine reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Digital Turbine RTB error 102 is this code.
What was checked
Digital Turbine uses this OpenRTB number. The bid cleared the floor and lost because another bid paid more. The response itself was acceptable to the exchange.
What to change
Another bid paid more.
The same number in OpenRTB
OpenRTB loss reason 102 is Lost to Higher Bid. Digital Turbine publishes this integer with that meaning.
Related
- All Digital Turbine loss reason codes
- The OpenRTB loss reason table
- Digital Turbine bid loss notifications
- Digital Turbine RTB error 100: Bid Below Auction Floor
- Digital Turbine RTB error 101: Bid Below Deal Floor
- Digital Turbine RTB error 103: Lost to a Bid for a PMP Deal
- Digital Turbine RTB error 202: Creative Filtered - Disapproved by Exchange