Digital Turbine RTB error 101: Bid Below Deal Floor
What Digital Turbine says
The bid was below the deal floor.
Digital Turbine reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Digital Turbine RTB error 101 is this code.
What was checked
Digital Turbine accepted the response and lost it on price, a deal, or a seat block. OpenRTB groups 100 through 104 as auction economics.
What to change
Bid at or above that deal's floor.
The same number in OpenRTB
OpenRTB loss reason 101 is Bid was Below Deal Floor. Digital Turbine publishes this integer with that meaning.
Related
- All Digital Turbine loss reason codes
- The OpenRTB loss reason table
- Digital Turbine bid loss notifications
- Digital Turbine RTB error 9: Missing Bid Price
- Digital Turbine RTB error 100: Bid Below Auction Floor
- Digital Turbine RTB error 102: Lost to Higher Bid
- Digital Turbine RTB error 103: Lost to a Bid for a PMP Deal