Producer.id

An identifier for the content producer or originator. Most useful for syndicated content that reaches other sites through embed codes.

CurrentstringOptionalSince 2.0

Field facts

Path: app.content.producer.id, dooh.content.producer.id, site.content.producer.id
Object: Producer
Type: string
Requirement: Optional
Added: OpenRTB 2.0
Spec section: 3.2.17

The spec does not say who assigns the ID, so values are not comparable across sellers. Use Producer.domain when matching across exchanges.

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "producer": {
        "id": "prod-88"
      }
    }
  }
}

Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.0 to 2.2	string	No	No
2.3 to 2.3.1	string	No	No
2.4	string	No	No
2.5 to 2.6-202606	string	No	No