Publisher.name
The seller's name as the exchange presents it. It may be aliased at the seller's request, so it is a display label rather than a key.
Field facts
- Path
app.publisher.name,dooh.publisher.name,site.publisher.name- Object
- Publisher
- Type
- string
- Requirement
- Optional
- Added
- OpenRTB 2.0
- Spec section
- 3.2.15
How it is used
Buyers who need the legal name of the seller should read it from sellers.json using Publisher.id.
Example
Where the field sits in a payload, with everything else left out:
{
"id": "req-1",
"app": {
"publisher": {
"name": "Example City Media"
}
}
}Version history
Added in OpenRTB 2.0, and present in the latest snapshot. The table shows how each version's spec text types the field.
| Versions | Type in the spec | Required | Deprecated |
|---|---|---|---|
| 2.0 to 2.2 | string | No | No |
| 2.3 to 2.3.1 | string | No | No |
| 2.4 | string | No | No |
| 2.5 to 2.6-202606 | string | No | No |