Google creative status code 79: Creative was outbid

What Google creative status says

Creative was outbid

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 79 is this status.

What was checked

Google compared the bid price with the price that won.

What to change

This is a price loss, not a creative defect. Read ${AUCTION_MIN_TO_WIN} on the same notice when Google fills it, and raise the bid if the campaign should have won.

Related

• All Google creative status codes
• The OpenRTB loss reason table
• Google Authorized Buyers creative status codes
• Google creative status code 77: Creative is awaiting review by the publisher
• Google creative status code 78: Creative filtered because the declared creative size was not present in pre-targeting adgroup
• Google creative status code 80: Creative filtered because the bid price was below the minimum CPM threshold
• Google creative status code 81: Creative was not allowed in Private Auction or Preferred Deal