Google creative status code 77: Creative is awaiting review by the publisher
What Google creative status says
Creative is awaiting review by the publisher
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 77 is this status.
What was checked
The publisher's controls blocked this creative, buyer, or bid type.
What to change
The block is on the publisher's settings. Another creative or another buyer is the way through it. Resending the same bid returns this status.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 75: Creative filtered because the hosted creative had the wrong size or was not in a matching adgroup
- Google creative status code 76: Creative filtered because the VAST XML contains errors or could not be fetched for verification
- Google creative status code 78: Creative filtered because the declared creative size was not present in pre-targeting adgroup
- Google creative status code 79: Creative was outbid