Google creative status code 197: The response did not comply with demand syndication guidelines
What Google creative status says
The response did not comply with demand syndication guidelines
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 197 is this status.
What was checked
Google compared the creative on the bid with the constraint named in this status.
What to change
Status 197 names the constraint. It clears when that condition is gone. Bidding the same creative again returns 197.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 195: Creative lost to a Private Auction, Preferred Deal, or Programmatic Guaranteed Deal.
- Google creative status code 196: The publisher has blocked the buyer for this bid.
- Google creative status code 198: The publisher has blocked all open auction bids (which does not include Private Auction, Preferred Deals, or Programmatic Guaranteed...
- Google creative status code 199: Filtered due to experimental changes