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Google creative status code 196: The publisher has blocked the buyer for this bid.

Google creative statusReturned in ${CREATIVE_STATUS_CODE}

What Google creative status says

The publisher has blocked the buyer for this bid.

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 196 is this status.

What was checked

The publisher's controls blocked this creative, buyer, or bid type.

What to change

The block is on the publisher's settings. Another creative or another buyer is the way through it. Resending the same bid returns this status.

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