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Google creative status code 195: Creative lost to a Private Auction, Preferred Deal, or Programmatic Guaranteed Deal.

Google creative statusReturned in ${CREATIVE_STATUS_CODE}

What Google creative status says

Creative lost to a Private Auction, Preferred Deal, or Programmatic Guaranteed Deal.

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 195 is this status.

What was checked

Google checked the deal id on the bid against the publisher's deal settings.

What to change

Bid a deal the publisher enabled for this exchange and this deal type. An open-auction bid on a deal-only request, or a blocklisted deal id, returns this status.

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