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Google creative status code 198: The publisher has blocked all open auction bids (which does not include Private Auction, Preferred Deals, or Programmatic Guaranteed...

Google creative statusReturned in ${CREATIVE_STATUS_CODE}

What Google creative status says

The publisher has blocked all open auction bids (which does not include Private Auction, Preferred Deals, or Programmatic Guaranteed Deals) on the request.

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 198 is this status.

What was checked

Google checked the deal id on the bid against the publisher's deal settings.

What to change

Bid a deal the publisher enabled for this exchange and this deal type. An open-auction bid on a deal-only request, or a blocklisted deal id, returns this status.

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