Deal.mincpmpersec

Per-second price floor for video or audio bids on this deal, so the CPM floor grows with the creative's duration. Added in OpenRTB 2.6-202309.

CurrentfloatOptionalSince 2.6-202309

Field facts

Path
imp.pmp.deals.mincpmpersec
Object
Deal
Type
float
Requirement
Optional
Added
OpenRTB 2.6-202309
Spec section
3.2.12

How it is used

A value of 0.50 means a 30 second creative must bid at least 15.00 CPM, and a 15 second one at least 7.50. It lets one deal price creatives of different lengths consistently. The same field exists on Video.mincpmpersec and Audio.mincpmpersec for pod pricing.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "imp": [
    {
      "pmp": {
        "deals": [
          {
            "mincpmpersec": 0.5
          }
        ]
      }
    }
  ]
}

Common mistakes

  • Putting the full CPM in this field instead of the per-second rate, which multiplies the floor by the creative length.

Version history

Added in OpenRTB 2.6-202309, and present in the latest snapshot. The table shows how each version's spec text types the field.

VersionsType in the specRequiredDeprecated
2.6-202309 to 2.6-202606floatNoNo

Related fields

Other Deal fields

For a walkthrough of the whole object, read Deals and PMP.