Channel.name

A readable name for the channel the content is on, such as a local station's call sign or a streaming channel's brand.

CurrentstringOptionalSince 2.6-202204

Field facts

Path: app.content.channel.name, dooh.content.channel.name, site.content.channel.name
Object: Channel
Type: string
Requirement: Optional
Added: OpenRTB 2.6-202204
Spec section: 3.2.24

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "app": {
    "content": {
      "channel": {
        "name": "Northwind Drama"
      }
    }
  }
}

Sending the app name as the channel on every request from a multi-channel app, which hides what the viewer is actually watching.

Added in OpenRTB 2.6-202204, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.6-202204	Added in the first 2.6 release, published without a structured text archive; the 2.6-202210 republication is the first tagged text.
2.6-202210 to 2.6-202606	string	No	No