Bid.tactic

A label for the buying tactic behind this bid, used in reporting between buyer and exchange. Added in 2.5; what each value means is agreed in advance.

CurrentstringOptionalSince 2.5

Field facts

Path: seatbid.bid.tactic
Object: Bid
Type: string
Requirement: Optional
Added: OpenRTB 2.5
Spec section: 4.2.3

Example

Where the field sits in a payload, with everything else left out:

{
  "seatbid": [
    {
      "bid": [
        {
          "tactic": "retargeting-q4"
        }
      ]
    }
  ]
}

Version history

Added in OpenRTB 2.5, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.5	string	No	No
2.6-202210 to 2.6-202606	string	No	No

Related fields

Bid.cid

Other Bid fields

adid
adm
adomain
api
apis
attr
bundle
burl
cat
cattax
cid
crid
dealid
dur
exp
ext
h
hratio
id
impid
iurl
langb
language
lurl
mtype
nurl
price
protocol
qagmediarating
slotinpod
w
wratio

For a walkthrough of the whole object, read Bid response anatomy.