Bid.w

The width of the creative in device-independent pixels. Added in 2.2.

CurrentintegerOptionalSince 2.2

Field facts

Path
seatbid.bid.w
Object
Bid
Type
integer
Requirement
Optional
Added
OpenRTB 2.2
Spec section
4.2.3

How it is used

Send it, with Bid.h, whenever the impression allowed more than one size, for example through Banner.format, so the exchange knows which size the creative fills.

Example

Where the field sits in a payload, with everything else left out:

{
  "seatbid": [
    {
      "bid": [
        {
          "w": 300
        }
      ]
    }
  ]
}

Common mistakes

  • Returning a size the impression did not offer.

Version history

Added in OpenRTB 2.2, and present in the latest snapshot. The table shows how each version's spec text types the field.

VersionsType in the specRequiredDeprecated
2.2integerNoNo
2.3 to 2.6-202606integerNoNo

Related fields

Other Bid fields

For a walkthrough of the whole object, read Bid response anatomy.