context 2 means Game
The user is playing an interactive game.
When to send it
Send 2 when the ad appears in or around a game: a mobile game, a console title, or a browser game. Rewarded and interstitial video inside games belongs here even though the ad itself is video.
Buyers target game contexts for app-install and gaming campaigns and adjust brand-safety rules for game content. It is confused with 4 (Application) for apps that include light gameplay, and with 1 when a game embeds video. For audio ads inside games, Audio.feed 6 adds detail.
Example
{
"app": {
"content": {
"context": 2
}
}
}Fields that carry it
Other values in content contexts
The content contexts list page explains the whole list and its common mistakes.