context 6 means Other

The content is known but fits none of the other contexts.

List: Content ContextsValue 6

When to send it

Send 6 when the seller knows what the content is and it is not video, a game, audio, an application, or text, for example a digital out-of-home screen cycling signage or an interactive kiosk.

Buyers learn little from 6 and may treat it like 7. The two are easy to mix up: 6 says the seller knows the content and it is something else, while 7 says the seller does not know. OpenRTB 2.0 described 6 as covering unknown content as well, which is why some older integrations still use it that way.

Example

{
  "app": {
    "content": {
      "context": 6
    }
  }
}

Fields that carry it

Other values in content contexts

ValueName
1Video
2Game
3Music
4Application
5Text
7Unknown

The content contexts list page explains the whole list and its common mistakes.