context 1 means Video

When to send it

Send 1 when the main content is video: a CTV program, a video page, a live stream, or an in-app player the user came to watch. It is the expected value with Video.plcmt 1 and with most CTV traffic.

Buyers use 1 to confirm a video environment, which supports instream pricing. It is confused with 5 when a video ad runs inside an article: the user is reading, so the context is text whatever the ad format. Sending 1 for an outstream unit on a text page misdescribes the inventory.

Example

{
  "app": {
    "content": {
      "context": 1
    }
  }
}

Fields that carry it

• app.content.context

Other values in content contexts

The content contexts list page explains the whole list and its common mistakes.