context 5 means Text

When to send it

Send 5 when the main content is text: an article, a blog post, an eBook, or a reading app. Most display and outstream inventory on publisher websites sits in a text context.

Buyers combine 5 with category and keyword data for contextual targeting. It is confused with 1 when a page embeds a video player; unless the video is the reason for the visit, the context is still text. That matches the plcmt rules, which put players among text in Video.plcmt 2.

Example

{
  "app": {
    "content": {
      "context": 5
    }
  }
}

Fields that carry it

• app.content.context

Other values in content contexts

The content contexts list page explains the whole list and its common mistakes.