Google creative status code 66: Creative filtered because the field buyer_creative_id exceeds 64 bytes

What Google creative status says

Creative filtered because the field buyer_creative_id exceeds 64 bytes

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 66 is this status.

What was checked

Google looked for buyer_creative_id on the creative.

What to change

Send buyer_creative_id. Google drops the creative when the field is missing.

Related

• All Google creative status codes
• The OpenRTB loss reason table
• Google Authorized Buyers creative status codes
• Google creative status code 64: Creative filtered because expandable directions were passed in Ad.attribute, but an expandable vendor declaration is missing
• Google creative status code 65: Unknown error (deprecated)
• Google creative status code 67: Creative filtered because max_cpm_micros is not greater than or equal to min_cpm_micros
• Google creative status code 68: Creative filtered because max_cpm_micros is not greater than 0