Google creative status code 64: Creative filtered because expandable directions were passed in Ad.attribute, but an expandable vendor declaration is missing
What Google creative status says
Creative filtered because expandable directions were passed in Ad.attribute, but an expandable vendor declaration is missing
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 64 is this status.
What was checked
Google checked the vendors declared on the creative against the request and against Ad Exchange eligibility.
What to change
Remove the excluded or ineligible vendor from the creative, or skip requests that exclude it.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 62: Unknown error (deprecated)
- Google creative status code 63: Creative filtered because an expandable vendor was declared, but expandable directions are missing from Ad.attribute
- Google creative status code 65: Unknown error (deprecated)
- Google creative status code 66: Creative filtered because the field buyer_creative_id exceeds 64 bytes