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Google creative status code 68: Creative filtered because max_cpm_micros is not greater than 0

Google creative statusReturned in ${CREATIVE_STATUS_CODE}

What Google creative status says

Creative filtered because max_cpm_micros is not greater than 0

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 68 is this status.

What was checked

Google compared the creative on the bid with the constraint named in this status.

What to change

Status 68 names the constraint. It clears when that condition is gone. Bidding the same creative again returns 68.

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