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Google creative status code 18: Creative filtered because one or more declared attributes were excluded in the bid request

Google creative statusReturned in ${CREATIVE_STATUS_CODE}

What Google creative status says

Creative filtered because one or more declared attributes were excluded in the bid request

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 18 is this status.

What was checked

Google checked declared creative attributes against the exclusions on the request.

What to change

Drop the excluded attribute, or skip requests that block it.

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