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Google creative status code 16: Creative filtered because one or more detected vendors are ineligible to serve ads on the Ad Exchange

Google creative statusReturned in ${CREATIVE_STATUS_CODE}

What Google creative status says

Creative filtered because one or more detected vendors are ineligible to serve ads on the Ad Exchange

Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 16 is this status.

What was checked

Google checked the vendors declared on the creative against the request and against Ad Exchange eligibility.

What to change

Remove the excluded or ineligible vendor from the creative, or skip requests that exclude it.

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