Google creative status code 17: Creative filtered because one or more declared vendors were excluded in the bid request
What Google creative status says
Creative filtered because one or more declared vendors were excluded in the bid request
Google returns this number in ${CREATIVE_STATUS_CODE} on the loss notice. It is not an ${AUCTION_LOSS} value. A search for Google creative status code 17 is this status.
What was checked
Google checked the vendors declared on the creative against the request and against Ad Exchange eligibility.
What to change
Remove the excluded or ineligible vendor from the creative, or skip requests that exclude it.
Related
- All Google creative status codes
- The OpenRTB loss reason table
- Google Authorized Buyers creative status codes
- Google creative status code 15: Creative filtered because one or more detected product categories were excluded in the bid request
- Google creative status code 16: Creative filtered because one or more detected vendors are ineligible to serve ads on the Ad Exchange
- Google creative status code 18: Creative filtered because one or more declared attributes were excluded in the bid request
- Google creative status code 19: Creative filtered because one or more declared sensitive categories were excluded in the bid request