Loss reason 202: Creative Filtered - Disapproved by Exchange
What it means
The creative was reviewed and rejected.
The exchange reports this code by expanding the ${AUCTION_LOSS} macro in the bid's loss notice URL (lurl). A bidder that does not set lurl never sees it, and never learns why it lost.
What the exchange checked
The exchange compared the creative, usually crid together with iurl or adm, with a review decision it had already stored.
What to change
This creative was reviewed and rejected. Replace the crid, or clear the disapproval in the exchange's creative tool, before the next auction. Sending the same crid returns 202 again.
Related
- The full loss reason table
${AUCTION_MIN_TO_WIN}: the price-discovery companion macro- Loss reason 200: Creative Filtered - General; Reason Unknown
- Loss reason 201: Creative Filtered - Pending Processing by Exchange
- Loss reason 203: Creative Filtered - Size Not Allowed
- Loss reason 204: Creative Filtered - Incorrect Creative Format