Digital Turbine RTB error 3: Invalid Bid Response
What Digital Turbine says
Digital Turbine maps HTTP Error and Invalid Response to lurl 3. The response format was invalid, a parameter was missing, or the call failed on the server.
Digital Turbine reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Digital Turbine RTB error 3 is this code.
What to change
Return a valid bid JSON with the required fields, or a no-bid. A server error on your endpoint is reported as 3.
The same number in OpenRTB
OpenRTB loss reason 3 is Invalid Bid Response. Digital Turbine publishes a different reading of this integer. Use the wording above when the loss came from Digital Turbine.
Related
- All Digital Turbine loss reason codes
- The OpenRTB loss reason table
- Digital Turbine bid loss notifications
- Digital Turbine RTB error 1: Internal Error
- Digital Turbine RTB error 2: Impression Opportunity Expired
- Digital Turbine RTB error 6: Invalid Advertiser Domain
- Digital Turbine RTB error 7: Missing Markup