Digital Turbine RTB error 1: Internal Error
What Digital Turbine says
Digital Turbine reports an internal error.
Digital Turbine reports this integer in the ${AUCTION_LOSS} macro on the bid's lurl. A search for Digital Turbine RTB error 1 is this code.
What was checked
Digital Turbine rejected the bid before price comparison. OpenRTB groups 1 through 10 as a response the exchange could not use: a bad id, missing markup, a missing price, or a domain it will not accept.
What to change
Retry on a later auction. The bid itself may have been valid.
The same number in OpenRTB
OpenRTB loss reason 1 is Internal Error. Digital Turbine publishes this integer with that meaning.