Publisher object

The Publisher object identifies the seller of the inventory: the entity that supplies the impression to the exchange and is paid for it. It appears at site.publisher, app.publisher, and dooh.publisher. Since OpenRTB 2.6 its ID is meant to match a seller_id in the exchange's sellers.json file.

6 fieldsOpenRTB 2.0 to 2.6-202606At app.publisher, dooh.publisher, site.publisher

How it is used

Up to 2.5 the spec described this object as the publisher of the media, usually also the seller. OpenRTB 2.6 redefined it around payment, so an ad network or intermediary exchange appears here when it is the party the exchange pays. Buyers join Publisher.id to the exchange's sellers.json and to the exchange's own node in Source.schain to see who they are paying.

Fields

FieldTypeRequirementSinceStatus
catstring arrayOptional2.0Current
cattaxinteger, default 1Optional2.6-202204Current
domainstringOptional2.0Current
extobjectOptional2.1Current
idstringOptional2.0Current
namestringOptional2.0Current

Where it sits

Contained in: App, DOOH, Site.

All objects

The field reference index lists every OpenRTB 2.x object.