DOOH.venuetype

The kind of venue the screen is in, as an array of strings from the taxonomy named by DOOH.venuetypetax. With the default taxonomy, values are OpenOOH venue names such as transit.airports.

Currentstring, arrayOptionalSince 2.6-202211

Field facts

Path: dooh.venuetype
Object: DOOH
Type: string, array
Requirement: Optional
Added: OpenRTB 2.6-202211
Spec section: 3.2.32

How it is used

The spec text refers to a venuetax field that does not exist; the field that selects the taxonomy is DOOH.venuetypetax. Send the most specific venue type the taxonomy allows, because DOOH buyers plan by venue.

Example

Where the field sits in a payload, with everything else left out:

{
  "id": "req-1",
  "dooh": {
    "venuetype": [
      "transit.airports"
    ]
  }
}

Common mistakes

Sending a single string instead of an array.
Sending a value from one taxonomy while DOOH.venuetypetax names another, which leaves the venue unreadable.

Version history

Added in OpenRTB 2.6-202211, and present in the latest snapshot. The table shows how each version's spec text types the field.

Versions	Type in the spec	Required	Deprecated
2.6-202211 to 2.6-202606	string, array	No	No

Related fields

Other DOOH fields

For a walkthrough of the whole object, read DOOH in OpenRTB.