Placement positions value 5 means Footer

A slot in the bottom region of the screen or page layout, such as an anchored banner along the bottom edge of an app.

List: Placement PositionsValue 5

When to send it

Send 5 for slots at the bottom of the layout. In apps this is usually the anchored banner along the bottom edge. On the web it can also be a unit at the end of the page, which is normally below the fold as well. It belongs in Banner.pos.

The usual confusion is with 2 (Locked). A bottom anchor that stays put while content scrolls is both locked and a footer, and the list does not say which wins, so agree on one with your buyers. A footer unit at the end of an article is the opposite case: it is rarely seen, and calling it 5 rather than 3 hides that from the buyer.

Example

{
  "imp": [
    {
      "banner": {
        "pos": 5
      }
    }
  ]
}

Fields that carry it

Other values in placement positions

ValueName
0Unknown
1Above The Fold
2Locked (fixed position)
3Below The Fold
4Header
6Sidebar
7Fullscreen
8Partial Screen
9Top Left
10Top Right
11Frame the content
12Double box
13Double box with background
14Bottom Left
15Bottom Right
16L shape
17Reversed L shape

The placement positions list page explains the whole list and its common mistakes.