Placement positions value 11 means Frame the content
The program is scaled down and the ad surrounds it, framing the content on its edges.
When to send it
Value 11 describes a squeezeback layout where the content shrinks toward the middle of the screen and the ad fills a border around it. It arrived in AdCOM 1.0-202607 and on OpenRTB 2.6 is sent in Video.pos, or Banner.pos for a display creative, with a video plcmt of 8 (Squeezeback).
Buyers need the layout to supply artwork that fits a frame with an open center. It is easily confused with 16 and 17 (the L shapes), which use only two edges, and with 13 (Double box with background), where the ad fills a background behind two boxes. AdCOM names these layouts without giving dimensions, so confirm the geometry with the seller.
Example
{
"imp": [
{
"banner": {
"pos": 11
}
}
]
}Fields that carry it
Other values in placement positions
| Value | Name |
|---|---|
0 | Unknown |
1 | Above The Fold |
2 | Locked (fixed position) |
3 | Below The Fold |
4 | Header |
5 | Footer |
6 | Sidebar |
7 | Fullscreen |
8 | Partial Screen |
9 | Top Left |
10 | Top Right |
12 | Double box |
13 | Double box with background |
14 | Bottom Left |
15 | Bottom Right |
16 | L shape |
17 | Reversed L shape |
The placement positions list page explains the whole list and its common mistakes.