Placement positions value 10 means Top Right

The ad sits in the top-right corner of the screen while the content keeps playing.

List: Placement PositionsValue 10

When to send it

Use 10 for an upper-right corner unit: an overlay, a branded bug or a picture-in-picture window placed over running content. It arrived in AdCOM 1.0-202607 and travels in Video.pos or Banner.pos, usually with a video plcmt of 7 (Overlay).

The top-right corner is where many channels already place a network logo, so buyers want to know the ad will go there before they send artwork. The value is confused with 9 (Top Left) and 15 (Bottom Right). If the content shrinks to make room rather than being covered, the slot is a squeezeback and one of the shape values fits better.

Example

{
  "imp": [
    {
      "banner": {
        "pos": 10
      }
    }
  ]
}

Fields that carry it

Other values in placement positions

ValueName
0Unknown
1Above The Fold
2Locked (fixed position)
3Below The Fold
4Header
5Footer
6Sidebar
7Fullscreen
8Partial Screen
9Top Left
11Frame the content
12Double box
13Double box with background
14Bottom Left
15Bottom Right
16L shape
17Reversed L shape

The placement positions list page explains the whole list and its common mistakes.