Creative subtypes (audio and video) value 7 means VAST 4.0

VAST 4.0 inline documents, added to the list in OpenRTB 2.4.

List: Creative Subtypes - Audio/VideoValue 7

When to send it

Send 7 when the player parses VAST 4.0 inline documents. VAST 4.0 separated interactive code from the media file and added the universal ad ID and mezzanine files for server-side transcoding. OpenRTB 2.4 added this value along with its wrapper counterpart 8.

CTV and server-side insertion buyers often require 4.x so they can supply mezzanine files and ad IDs. It is confused with 11, 13, and 15: because the later 4.x versions were added after DAAST, their numbers do not follow 8. A player that handles VAST 4.2 should list 7, 11, and 13, plus the wrapper values it accepts, rather than assuming one implies the others.

Example

{
  "imp": [
    {
      "audio": {
        "protocols": [
          7
        ]
      }
    }
  ]
}

Fields that carry it

Other values in creative subtypes (audio and video)

ValueName
1VAST 1.0
2VAST 2.0
3VAST 3.0
4VAST 1.0 Wrapper
5VAST 2.0 Wrapper
6VAST 3.0 Wrapper
8VAST 4.0 Wrapper
9DAAST 1.0
10DAAST 1.0 Wrapper
11VAST 4.1
12VAST 4.1 Wrapper
13VAST 4.2
14VAST 4.2 Wrapper
15VAST 4.3
16VAST 4.3 Wrapper

The creative subtypes (audio and video) list page explains the whole list and its common mistakes.